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Craftsmen -Jason Hartog Photography


I got my start at Fanshawe College in London.  One of my Professors was Andre Nufer, a commercial photographer who worked the “Hey Day” of large format commercial photography in Toronto.  Andre taught the Commercial course and from the first day I knew I was going to learn a lot.   I started assisting Andre in 94, we shot film using Hasselblad and Deardorff 11×14 and 8×10 cameras. The lights were old Normal flash packs, Classic Mole Richardson tungsten lights and honestly some of the coolest DIY lights you have ever seen. A true craftsman Andre schooled me the art of commercial photography, before computers gave us instant previews and infinite retouching possibilities. When colour balance was controlled by film selection and gelled lights and previews were done on 4×5 Polaroid and clip tests sent to the lab. Lighting, focus, composition had to be perfect when the image was taken or else a costly reshoot.  Digital certainly has changed our craft.

I went googling for some examples of his work and sadly couldn’t find anything.  I guess he would be considered pre internet.  I won’t soon forget the lessons I learned working under a true master of the craft.

Here is an image I shot when I was working for Andre, Shot 4×5 transparency and scanned using a old Leaf scanner.
commercial photographer

Comments (2)

  1. Kaila Nufer-Gottschlung

    Dear Jason,
    Thank you so much for recounting your time with my dad and the lessons he taught you. He would cherish your words as he thinks very highly of you and your talent! Your work is superb and crisp. Dad is in a nursing home at present and I will read him your post next time I visit him.
    Your words are so valuable to me.
    With Gratitude, Kaila

    • jasonh77

      Thanks Kaila, I owe a ton to your Dad. I have plans to visit next time I am in London, I look forward to seeing him.

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